It’s a phrase you’ve undoubtedly muttered often (or its profane counterpart, at least), but Life’s a Beach
also forms the moniker for your new favourite London-based streetwear label. For AW18, it’s been supersized to appear across the shoulders of simple staples like this comfortable cotton-jersey hoody. Don’t worry, though – for days when your hood doesn’t need flipped up, a smaller rendition of the logo sits easily read at the chest, too.
LIFES A BEACH - Logo-print cotton-jersey hoody xBXwrm2n